Here's a selection of some of the most creative and best-performing campaigns I worked on at Cavai throughout 2025, combining creativity, design and development to deliver engaging advertising experiences across multiple markets, primarily Spain, LATAM and Portugal.
More ambitious concepts, more complex interactions, and a bigger focus on personalization and dynamic content. I continued exploring new ways to make advertising something users actually want to engage with. We also pushed further into real-time data integration, dynamic content and personalized advertising, allowing creatives to adapt to users, live information and different campaign contexts.
One of the biggest highlights of 2025 was our award-winning Coca-Cola "Share a Coke" campaign with DIA.
We created an interactive experience where users could personalize a virtual Coca-Cola can by entering their own name, bringing the iconic campaign directly into the ad itself.
But we took personalization one step further: for DIA's users, we integrated their first-party data so their names would automatically appear on the can, creating an instant, personalized experience without requiring any interaction. It was a great example of how creativity, technology and smart data integration can come together to make advertising feel more personal, relevant and memorable.
