Another year of pushing the boundaries of interactive advertising.
Here's a selection of some of the most creative and best-performing campaigns I worked on at Cavai throughout 2024, bringing together design, development and interactivity to create engaging advertising experiences across different markets, primarily Spain, LATAM but now with some more countries I was in charge of like Portugal.
This year for me was all about experimenting with new more complex formats, exploring creative possibilities and finding new ways to make advertising more interactive, relevant and enjoyable for users. Lots of games inside ads, dynamic VPAID ads that were much more than video and the start of live feed data for adhoc ads.
One of the biggest highlights was our award-winning Coca-Cola x DIA campaign for UEFA Euro 2024, where we brought together creativity, technology and interactive advertising to deliver an engaging campaign around one of Europe's biggest sporting events in which Spain ended up winning. The ads were served programatically using DIA's user traffic data, and also on their site. The creatives had a custom live feed I built that showed the next upcoming games.
